The name of the business It’s a New Dawn came to Lenora during a meditation. Her sister-in-law, Dawn, had died. She felt the idea for the business name was Dawn giving her a message loud and clear…to say Lenora was close to her is an understatement. She was Lenora’s confidante, her best friend, pretty much Lenora’s everything. In addition to including her sister-in-law, Dawn, in the business name, the meaning of the name for Lenora is that there is always a new day, a new beginning to try again. Lenora’s goal is to help you achieve and maintain everlasting health and wellness.